Some home owners may be hesitant to list in the winter, believing the cold-weather season won’t attract many buyers or leave the best impression of their property. But while spring may be the peak home shopping season, owners may be able to snag more for their home in the winter.
Winter, including the year-end holiday season, is a fine time to list. Many buyers find that the downtime of the holidays is the only spare time they have to devote to making a real estate purchase. Due to the Spring Market Mentality of most sellers and many brokers, there is less competition. Less competition equals less inventory. Less inventory equals higher demand. Higher demand affects market value positively. All of this adds up to November, December, and January being a great time to list. Happy Holidays & Happy Shopping for Real Estate!
The real estate brokerage Redfin found that on average, sellers net more above asking price during the months of December, January, February, and March than they do from June through November. The study found this to be true even in cold-weather cities like Boston and Chicago. What’s more, homes listed in the winter tended to sell faster than those in the spring as well.
10 Great Reasons to List Your Home During the Holidays
- People who look for a home during the holidays are more serious buyers.
- Serious buyers have fewer houses to choose from during the holidays, so you have less competition.
- Houses “show better” when decorated for the holidays.
- Buyers are more emotional during the holidays.
- Buyers have more time to look for a home during the holidays.
- Many people want to buy before the end of the year for tax reasons.
- January is traditionally the month for transfers. Transferees can’t wait until spring to buy. You must be on the market to capture that market.
- You may still restrict showings during your personal family events.
- You can sell now, but specify a delayed closing or extended occupancy until early next year if you so desire.
- By selling you have an opportunity to buy during the spring, when many houses are on the market.
Bottom Line: By listing now, you have fewer actual showings but more qualified and motivated buyers.
The Reason: You have less competition, resulting in a quicker sale and a better price for you.